No, it's not the end of the world as far as I'm concerned. It's big deal because a very visible, high-profile guy who postures himself as a "real american male" and an avid outdoorsman screwed up and is not all he appeared to be.
Regardless of whether he professes to be a spokesman for hunting, in the ambivalent public's mind, he is.
The deeper problem is it's only a few steps away from this:
http://real-hunters.com/bellar-trial-video.cfm
If that doesn't make you sick, I don't know what would.